A newsletter that could finally show what it sells, and reminders that bring clients back before their program ends.
$51,308
in coaching sales tied to the newsletter and renewal systems, 24 July to 3 October 2026
26.5%
of coaching sales came from people who read the newsletter first
17 of 42
coaching sales were clients buying another program block
58%
of ending blocks renewed after the reminders started, up from 37% before
Some sales count in two of these numbers: 7 of the 12 newsletter reader sales were also renewals. The $51,308 counts each sale once.
3.7x
return on what they paid us
The client has paid us $13,837 in total since July 2025.
The $51,308 in sales tied to the systems in about ten weeks is 3.7 times that: $37,471 more than everything they have paid us.
An online coaching business that sells programs in blocks of time and sends a newsletter to its email list. The client's name is kept private here and blurred in the report pages below.
Before July, sales were not checked against the newsletter, so there was no record of which buyers had read it before they paid. And when a client's block ended, nothing reminded them to renew: from February to June, 15 of 41 ending blocks renewed (37%).
Every paid sale is checked against the newsletter: if the buyer opened an issue in the 30 days before buying, it counts as a newsletter sale. The owner gets a running monthly total in Telegram, and a daily check catches any sale that was missed.
Messages go out 6, 4, 2 and 1 weeks before a client's program block ends, plus a "your spot is still open" message the day after it ends if they have not renewed. To start it, 153 client records were rebuilt from 236 past orders.
Program, end date and status fields on every client in the CRM, and a nightly check that keeps each client's renewal status correct.
Draft and send from one message, with no chance of a blank issue going to the whole list, a daily send check and a morning results recap.
A security review, new keys, failure alerts added to the workflows that had none, a nightly backup to the client's own Google Drive and a written recovery plan.
Built on the client's own n8n automation server, with GoHighLevel and Klaviyo.
Pages from the report we sent on 3 October 2026. The client's name, people, program names and web addresses are blurred. Select a page to open it full size.
Newsletter sale: a sale from someone on the email list who opened a newsletter in the 30 days before buying. It shows the newsletter was part of their path. It does not prove it was the only reason they bought.
Renewal: a client who paid again after their block started. End dates come from purchase dates, so a few may be off by a few weeks.
Time frame: sale tracking began on 24 July 2026 and the reminders on 25 August 2026, so these numbers cover about ten weeks, not a full year. The renewal rate after the reminders is from 19 ending blocks, so the next reports will show whether it holds.
Past performance does not guarantee future results. Results vary based on offer strength, audience, list size, pricing and how consistently the newsletter goes out.
Sale tracking and renewal reminders are part of our AI automation builds. Book a call and we'll look at where your repeat sales are slipping.